VOICE OF DOWNTOWN BOSTON
Editorial Director
How do you take a Boston neighborhood that’s been nicknamed “the combat zone” and a build site known as “the scar of downtown” and turn it into the hottest place to live? You don’t just infiltrate the conversation, you orchestrate it.
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When Millennium Partners planned to build two luxury residences a block away, they needed to rebrand a stigmatized neighborhood.
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We created The Voice of Downtown Boston, a city-based blog dedicated to covering the newest social, cultural and political happenings downtown. We hired a crew of local writers and populated the site with real articles on real Boston experiences, told from a real Bostonian perspective.
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As Millennium properties continued to make local and national buzz, The Voice also covered those stories. This, in addition to a partnership with Curbed Boston, allowed us to control the conversation not only about our properties, but about the entire neighborhood as well.