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Social Strategist, Copywriter

To disrupt the category, we opted out of the gory, shock-and-awe clips that typically precede anti-texting-and-driving messages. Instead, we shot a short film that tells the story of what happens after the crash.

With a social strategy that included YouTube, Facebook and a microsite, the film continues to engage more than 4 million users through pledges, social sharing and viral video.

Text the Last Word
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