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REGIONS
BANK

Creative Director, Copywriter

Banks are notorious—and stereotyped—for being the wet blankets of social media. With our work on Regions, all of that changed. Under my creative leadership, we developed a suite of concepts designed to start every story from the only place our audience cares about: their real, everyday lives.

 

By creating a friendly new brand voice, we positioned Regions as the friendly neighbor who just happens to be an expert in finance. And our fans couldn’t agree more.

 

They’ve adopted our piggy bank as an unofficial mascot, participate in quality conversations, and regularly click through to our website to further engage with the brand.

Results:

  • Social sharing increased by +363%

  • Social engagement volume increased by +95% 

Regions Bank GIF

Caption: “Hey mom… mom… mooooom… isn’t your spa day at home relaxing? The little dears are outside asking.” Share this #PiggyPoetry if your Mother’s Day looks something like this😉

National Tooth Fairy Day

National Tooth Fairy Day

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Caption: Whether the Tooth Fairy brings you nickels, dimes, or dollars, it’s a good idea to start saving when you’re smaller. Share some other ways you teach your kids about the value of money. #PiggyPoetry

#NationalDonutDay

#NationalDonutDay

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Caption: Getting your finances in shape was no easy feat. So sit back, relax, and indulge in a donut (or three). 🍩  Take it from our #PiggyPoetry, enjoy #NationalDonutDay!

Shark Week

Shark Week

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Caption: Sure, sharks are big & fast, but have you ever seen one that can carry cash? RT to agree, our piggy deserves his own week. #PiggyPoetry

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#280Characters? Here we go... 

 

In #Bham, Alabama, born & raised

At a bank branch is where I spent most of my days

Chilling out, budgeting, saving all cool

Helping all the parents save up for school

When a couple of pigs joined in to do good Offered up advice around the neighborhood

Caption: Keep your budget cool and your days busy with freebies like public pools and outdoor movies. Spend and save wisely, then treat yourself to a second scoop. Tell us below how you save on summer fun. #NationalIceCreamMonth

Caption: Starting a small business is hard, but it’s not impossible. We should know, we’ve helped countless small businesses go from budding idea to full grown success. Let us help you flourish.

Caption: College is as important as it is expensive. Secure a bright future for your kids or grandkids by picking a plan and starting a fund for their education.

Caption: If you’re feeling the madness, March is to blame. But believe or not, banking and basketball are sort of the same. Both require you to keep your eye on the ball and your head in the game. #PiggyPoetry

Caption: Financial jargon can be tricky, especially when its reduced to a couple of letters. Learn to distinguish your line-of-credits from your laugh-out-louds with our beginner’s guide to #FinancialLiteracyMonth. For anything else, #AskRegions.

Caption: We all know this struggle—but, where there’s a will, there’s a way. Plan ahead, look for farmers market bargains and opt for seasonal produce. How do you eat healthy on a budget?

Financial Literacy Flash Cards

Financial Literacy Flash Cards

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Caption: Financial literacy is our forte. Each day we try to teach our followers something new and now we’re putting you to the test. Play along all #FinancialLiteracyMonth as we quiz you on financial terms to know. How’d you do this week?

Caption: As the weather starts warming up for summer, so does the real estate market. Check out our Home Cost Calculator to see how much bang you can get for your buck.

Caption: May isn’t just about big sales and backyard BBQs. Meals, transport services, and companionship are a great way to #BeTheGood and show your appreciation to the military community. #MilitaryMonth

Caption: When it comes to banking advice, we never monkey around. It’s all about leading by example. Can you guess our latest #MoneyMojis saying? Comment your guesses below, then share to challenge your friends!

Caption: Are we there yet? Are we there yet? ARE WE THERE YET?! Keep impatient travelers at bay—check your air, oil and tires before hitting the road. Ever been interrupted by travel troubles? Tell us below!

Caption: Pop quiz! What’s the average cost of school supplies for the year? The answer might surprise you. Read up, study the numbers, and take this opportunity to teach your kids how to save while shopping for school.

Caption: Despite the name, small business owners have done a lot to show they’re big players in today’s economy. Whether you own a company or hope to one day, we can support your passions with expert financial advice, guidance, and experience.

Caption: Did your Valentine’s Day gift come in a tiny box with a blindingly large diamond? Well, you know what they say: First comes love, then comes marriage, then comes a budget because all of this is starting to get expensive.

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