IDEAL IMAGE
Creative Director - Copy, Social Strategist
An engaging brand experience that combines the visual impact of a print magazine with the interactivity of the social space. The strategy leveraged influencer partnerships to gain credibility and tap into a qualified audience with a predisposed interest in our category.
Yeah, but did it work?
When Ideal Image came to us, they owned 0.1% of all category conversation. Now, not only has social driven real business results, audience engagement, brand perception and customer retention
has increased exponentially.
Results:
-
29.29% ER (industry average - 2.261%)
-
45% MoM Growth Rate
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